It’s a tough global economy no matter your industry, and remaining competitive is the challenge of every business leader. While most of us think about competitive advantage as what we can do to better market our products or gain greater visibility to obtain market share, one of the most undervalued and relevant ways to gain – and keep – competitive advantage is through your IT infrastructure. If your IT infrastructure doesn’t support your business goals and data needs, you will be unable to protect your data, respond to future growth quickly, and improve your efficiency.
IT Infrastructure and Customer Experience
Whether you’re experiencing sluggish access to information, or wrestling with appointment scheduling software that doesn’t efficiently manage your patient calendar, or realizing an inability to leverage from stored customer data to customize your services, having the right IT infrastructure contributes to improved customer service and a better customer experience. The proficiency of your IT infrastructure is a differentiator, so if you have areas of your IT operations that you know are slowing you down, prioritize solving those issues. How? Invest in cloud-based solutions to improve network efficiency and processing speeds.
IT Infrastructure and Data Security
From central data centers to BYOD security to data storage, IT infrastructure plays a significant role in protecting data. Addressing compliance issues (data retention, protection of patient data, reporting) and protecting proprietary company information through stronger data security not only provides you with a competitive advantage but also helps to avert risk.
IT Infrastructure and Innovation
The organizations that will remain globally competitive will be the ones that can respond to ever-changing economic, technological, and cultural environments with speed and finesse. That can only occur if your infrastructure is strong enough to withstand rapid change and has been optimized for your business goals. Infrastructure agility is a main ingredient in innovation; integrated systems, cloud-based business, and virtualization all contribute to better agility, creating the right IT culture for innovation.
IT Infrastructure and Collaboration
A better IT infrastructure can reduce silos – pockets of information or data that reside with one employee – within your organization, which often results in redundancy of both data and labor. By improving your infrastructure with cloud-based data storage, information becomes accessible to all employees, who are then able to share information securely and are able to collaborate and communicate more effectively. The organization is also able to retain the knowledge gained by individual employees even after they leave.
Your IT infrastructure can provide you with a competitive advantage. Developing a proactive IT strategy will position your organization to be better able to serve customers, stand apart from competitors, and respond to change. As technology fundamentally changes how we do business and how we serve customers, business leaders must reevaluate whether their current IT infrastructure is meeting their needs. The ITeam is committed to helping Calgary- and Alberta-based businesses identify and implement a customized IT infrastructure that keeps them competitive. Contact us to learn more